Like most kids, David Baron and Ryan Cocca were regularly told, “that’s not a toy” growing up. And like most kids, they didn’t let that get in the way. They made toys out of the world around them, from river rafts that were re-imagined as pirate ships to appliance boxes that transformed them into full-size robots.
They wouldn’t meet until college, where the sight of dumpsters stacked high with cheap, thrown-away futons on move-out day inspired David to make something better — a couch that ditched the screws, bolts, and bars that made standard futons so painful, in favor of four smooth, separate foam pieces. Sensing that his friend was onto something big, Ryan hopped on board to handle photos, illustrations and design the website. They would then face the biggest decision of all — what do we name this thing? — and settle, eventually, on “Nugget.” A fun, bouncy-sounding name that matched the spirit of the new product. A company was born.
They released it out into the world, and people liked it. Actually, people really liked it: the foam “Nugget” couch ended up being a Kickstarter Staff Pick and raising $84,000 — more than four times their goal. Customers were happy, and David and Ryan were happy (and tired). But they also noticed something: the Nugget, while great for all types of people from college students to late-night-oil-burners at startups, was, at its heart, a product for kids.
David and Ryan had no kids of their own, but they had been kids, after all, and pretty rambunctious ones at that. They realized what Nugget’s mission would be: making the kind of toys and furniture that they wish they’d had when they were kids. With highly complex user data and market research like Where The Wild Things Are, The Adventures of Tintin, and The Lorax in hand, they got to work making Nugget the best kids company it could be: David designing a supply chain and shipping operation that would run smoothly and on-schedule, and Ryan building out the website and creative materials that would introduce the product to its potential customers. Two years and thousands of customers later, they’re happy that in households all over, kids have a piece of furniture all their own, something that, even the strictest parents would agree, IS a toy.
With the Nugget, bouncing around is the name of the game. The edges of every piece are soft, round, and safe, to cushion the tumbles from bold, creative play.
Our foam is CertiPUR-US certified to exceed safety standards. It’s mercury, lead, and formaldehyde free, and VOC’s are minimal to protect indoor air quality. We care about this stuff, so you can be carefree.
No harmful flame retardant chemicals were applied to the foam or the fabric. And it still passes California’s TB-117 fire safety regulation.
Nuggets help develop gross motor skills by allowing children the freedom to safely jump, build and play. Gross Motor Skills help a child gain strength and confidence in his/her body, important for exercise and healthy activity later in life.
The Nugget can stand up to most small smudges and stains with a wipe-down from any carpet or fabric cleaner. But sometimes it needs a machine washer for help. Be sure to wash on cold, and hang dry, to maintain size and fit.
Last updated July 26, 2016
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